How the brand portfolio adds value to their stakeholders Essay

How the brand portfolio adds value to their stakeholders - Essay Example (BBC News, 2008) In relation to the success of Zara, the importance of branding as well as the impact of the Zara’s branding strategy as a Fashion Clothing Company and within the Market Environment of the global fashion industry will be analyzed followed by discussing how fashion branding affects the customers’ perceived quality and value with regards to Zara as a company and the company’s loyal customers when purchasing and using a wide-range of Zara’s clothing line. Upon discussing the impact of branding over the company and customers’ image, the most recent branding theories which has existed between the years 1996 to 2008 will be compared and contrast. Based on the identified list of branding theories, its relevant application to a wide variety of international fashion business including the scope and scale of fashion branding within the European fashion market and the global context will be thoroughly discussed. As part of the conclusion, ways in which brand portfolio adds value to the stakeholders of Zara will be tackled Fashion industry has a very saturated market all over the world. Because of the tight competition in the global fashion industry, the need for clothing companies to develop and promote a successful brand has been considered as one of the key factors behind the success of a clothing company. According to King (2008), branding is more than just choosing a corporate name and advertising it in the newspaper. Basically, a successful brand is not limited on developing familiarity on the part of the company’s target consumers. It should make the company’s target consumers feel special when being associated with a brand. With the use of effective advertising and marketing strategy, the marketing manager of Zara is able to create brand equity which increases the brand popularity. For this reason, brand

The effects of Interior Design and staff Essay Example | Topics and Well Written Essays - 4750 words

The effects of Interior Design and staff - Essay Example Ulrich (2010, p.97) argues that the failure of hard facilities are attributed to the fact that they are stressful and does not satisfy the psychological needs of patients, staff and visitors. Research indicates that poor design impacts negatively on the well-being of patients. In addition, poor designs can affect the psychological pointers of wellness negatively. In this regard, research has associated poor design of the interior medical environment to a number of negative consequences for patients such as delirium, anxiety, high blood pressure, and increased intake of pain drugs. Therefore, the interior design has a responsibility to produce health facilities that enhances functional efficiency, marking, codes and reduces cost. In addition, designers should also aim at promoting the wellness of patients by designing physical environment that is psychologically supportive. Ulrich (2010, p.97) argues that a psychologically supportive environment promote patients’ coping with il lnesses such as stress and depression. In addition, a supporting environment impacts greatly on the healing effects of drugs, which enhances the recovery process. Poor designs, on the other hand, does not promote patients’ coping with stress since it is associated with stressors that only worsen the patient’s condition. Poor designs have also been found to have effects that negatively impacts on the healing process. Based on the above comments, this paper will examine the extent to which the interior design on medical environment stimulates patients and staff. Why a good healthcare environment is important for patients Edge (2003, p.2) argues that environmental factors influences how people behave in a given building setting. As a result, dating back to 1960s, architects have strongly believed that if someone can manipulate his environment to enhance physical well-being, then he or she can influence it to promote the behavior required and do away with the negative cons equences. The concept has since played a major role in the design of hospitals facilities all over the world. Naturally, when someone is not comfortable with the physical environment where he or she lives, the person can solve the problem by either finding the ways of adapting to the same environment or simply departing the area. However, this does not apply in hospital facilities. This is attributed to the fact that patients have no control of designing to change the environment or leave altogether because they are held captive in their surroundings. As a result, the responsibility of enhancing the wellness of patients on the hospital is placed upon the designers according to Malkin (1992, p.16). Edge (2003, p. 3) notes that designers usually face a huge challenge in coming up with a good interior design that enhances the well-being of patients. Patients usually come to the hospital suffering from a given ailment. As such, it is imperative that the interior design of the hospital f acilities positively influences the psychological state of patients and promote their recovery process. â€Å"Good quality design will contribute to providing an environment in which patients will be safe and secure. Well-designed buildings, capable